Internet Geek Girl

Larry Bailin, my good friend, colleague and fellow Jersey-ite, is launching his new book tomorrow – “Mommy, Where Do Customers Come From?” I was lucky enough to secure a (signed) advance copy at BlogWorld Expo and I wanted to share a few thoughts on this compelling read. First off, one of Larry’s greatest differentiators in business comes from his view that marketing and sales are one in the same. So often marketers forget the basics of the sales process and focus on specific techniques and “campaigns.” Larry sees the bigger picture in a big way (and this comes through in the book). Don’t get me wrong – the book is chock full of strategies and straight-forward advice (which is helpful, even for an old Internet pro like me). I just so appreciate Larry’s ability to skip the “trendy lingo” and cut right to the chase of the challenge for the marketer and for the consumer. As many of us know, it is a new world and “connected customers” provide marketers with new opportunities to interact. If you looking to understand this paradigm shift and responses to it – check in with “Billy” (pictured above) and Larry of course.

BTW – The launch also includes a great charity fund raiser, “Billy Gives Back!”

Buy the book at Amazon.com on November 15th (tomorrow) and all proceeds go to The American Heart Association.

Big congratulations to Larry and his colleagues at SingleThrow! Catch up with ya back in Jersey – exit 109 (since I know you were gonna ask anyway!)

By Jay Levan (www.JayLevan.com). Left to Right: Jim Kukral, George Nemeth (holding the sign Jim made) and Thomas Mulready. Not pictured: Eric Olsen of BlogCritics.org

I am at the convention center here in Vegas, listening to the insightful Shel Israel and Mike Prosceno. It is fascinating to think about how SAP has incorporated social media into “the conversation.” Their company has seen the power of blogging and social media. It may be early in the game, but I can tell you this – it will make all the difference in the marketing mix!

Lots more to come this week. Just wanted to let you know that I too will blog for attention!!

Twitter me @stephagresta if you are here.

I am sitting here at BlogWorld Expo with Chris Brogan, Liz Strauss and Chris Heuer. We’re goin’ over our “friending” policies. These guys are so cool and all great examples of my theory: Friend and Let Friend! Let me ‘splain…

First off – I believe in friends. I like friends, I am a social person. Always have been (my third grade teacher said: “Stephanie is a Social Butterfly!) Online social networking is a natural fit for me. Much has been written about what is appropriate behavior on Facebook and other social networks with regards to friending. The bottom line is – this is one area of social media that YOU CONTROL.

Everyone has a right to define their own level of comfort with regard to friend lists. Do not assume that everyone operates under the same rules. And don’t assume that the rules apply equally to every social network (my Facebook “policies” are quite different than my Flickr rules).

For me, my Facebook list is a marketing list. I seek to keep it very business / cool person focused. I review work history, and mutual connections. I must say, lately, perhaps a few others have gotten in. I will do a purge if necessary, and especially will purge anyone I think is acting inappropriately (meaning not cool). You need to create your own criteria for what works for you.

Someone recently contacted me and said that someone that was my friend, asked to friend her (she accepted) and then he friended her sister. OK – for me, that’s weird. But for others it may not be. I will tell you that I respond to any inquiries regarding inappropriate behavior. I take it seriously, and I will take action! In general – here’s what matters most to me:

#1 You must include your picture and your work history. It is very unlikely I will friend you without this, unless you are my sister. Also – If you made it through without either of these, I will be purging soon.

#2 I care about who we have in common. The more the merrier.

#3 If I reach out to you, it’s because I am seeking business synergy or general good karma. If I am reaching out to you for “friendship” – It is because we have someone in common and I think there is a BUSINESS reason for us to be on each other’s networks. Or I want you on my network so I can invite you to events and cool things that you will want to be invited to. If you don’t use Facebook that way – no problem. My intentions are always focused on value.

But what’s right for me is not necessarily right for you. Live and let live.. friend and let friend! You are in control!