Join Federated Media at the Ritz Carlton on June 9 – 10 5.31.08
As you can see, I’ve got my Internet Week mojo on. The week is chock-full of parties and yes, I will be attending a bunch of those. Stay tuned for my “must-do” list of Internet Week social events. Again, the full list of events is here. I’ll also be posting my flickr shots and providing Twitter coverage throughout the week, so please follow.
I think it is really important to recognize that there are many substantive gatherings planned, in addition to the networking events and parties. Internet Week is shaping up as an opportunity for “old media” New York to come face-to-face with the movers and shakers that are driving the evolution of the social media economy. Brand managers and media planners will get to meet with the start-ups and social media”rock stars” that are pushing the envelope of online marketing. I think this connection is critical. The geeks are coming to NYC and as Hugh MacLeod reminds us, it’s important for all marketers to “think geek.” According to Hugh:
“Whatever industry you are in, there’s somebody who is geeked out about your product category. They are using your product [or a competitor's product] as a Social Object.”
Big brands can tap into this energy. This is the focus of the Conversational Marketing Summit, sponsored by Federated Media (FM), which I’m really looking forward to btw. FYI – it’s not too late to secure access to the conference being held at the Ritz Carlton Battery Park on June 9th and 10th. FM has kindly provided InternetGeekGirl readers with a special discount code: Sign up with GeekGirl15 and save 15% on registration.
I really love the Federated Family of sites (including gapingvoid). Such great content backed by really smart, effective people. The event has quite a round-up of speakers, including: John Battelle, Chairman & CEO, Federated Media, Henry M. Blodget, CEO, Silicon Alley Media, Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia & Chairman IAB, Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital, Jason Kilar, CEO, Hulu, Martin A. Nisenholtz, SVP – Digital Operations, The New York Times Company and many more.
I look forward to seeing you in the Big Apple…big brands and small brands alike.
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