Archive for June, 2008

And the Golden Link goes to…

linshare_golden_link_awards.jpgI’m incredibly honored to announce that InternetGeekGirl was selected as a finalist for a LinkShare Golden Link in 2008 for the category of Performance Marketing’s Most Vocal Advocate. My fellow finalists, Revenue Magazine and Scott Jangro, surely deserve to win this one. I think it should be a tie between those guys.  While I’m definitively *vocal* and I’ve been in the space for 10 years, my evangelistic efforts pale in comparison to the likes of Lisa Picarille and Scott Jangro. I feel pretty darn lucky to be listed among such distinguished nominees. Kellie Stevens of AffiliateFairPlay (last year’s recipient), will be passing on the crown! I thank LinkShare for selecting me and look forward to another great Symposium.

I would like to point out that I have spent a lot of time over the last few years talking about the impact social media and web2.0 is having on affiliate marketing. I work to evolve new strategies and share the power of performance marketing with other communities online that lack understanding about this monetization strategy. More and more people are starting to listen and do something about it. Affiliate Summit is hosting an entire event dedicated to the topic in October!  I hope the leading companies in performance marketing pay better attention. The networks can no longer sit idly by while the online marketing landscape shifts to a more technologically advanced, flexible, user-generated, socially connected infrastructure. Times are changing my friends, it’s best to change with them.

The Affiliate Karma team looks forward to seeing all of you at the Pre-Party to the Golden Links next Monday night at the Monkey Bar at 5:30 in NYC

Internet Week 2008 in New York City: In five words, the start of something grand.

cashmore-agresta-deforest-2_1.jpgDuring the Webby Awards last week, each winner got exactly 5 words for their acceptance speech. At the time I twittered that the whole thing was very Twitteresque.  I’m going to keep my wrap up post brief as well (since it’s already late).  All these parties have a way of messing with one’s action item list.  Overall, it was an excellent week. Kudos to the Internet Week team and the IADAS (International Academy of Digital Arts and Sciences). Given how spread out the events were, it would have been nice to see a more cohesive social media strategy.  The site (and the event overall) needed a “community manager” (in addition to the PR company they had running the show).  It also would have been nice to see more coverage by main stream media.  For a first go-round though, I think they did a good job.  I see a lot of potential with this event.

Check out the following reviews of Internet Week for more details:

Caroline McCarthy of CNET summed it up in three words instead of five: Let it Blend!

PC Magazine also captured some of the best 5-word summaries that winner shared with the audience at the Webbies!

Adam Hirsch of Mashable did a nice recap and thank you post too.

GeorgeRuiz_AlexAlbrecht.jpg

aubrey_sabala_and_friends.jpg

Undoubtedly, one of my favorite parts of the week: The Webby Awards Film & Video After Party 2008: Digital Photobooth presented by Adobe.

But of course, my *true* favorite was the TechSet event at the Gansevoort! Thanks to all who participated. The TechSet *Hearts* New York!

New York Tech knows how to glam it up. Watch out Fashion Week, here come the real L337!

Pictured above (Top to Bottom):Pic 1: Stephanie Agresta, Pete Cashmore (Mashable), Michelle DeForest (NextNewNetworks)

Pic 2:George H. Ruiz (ICM), Alex Albrecht (Revision3)

Pic 3: John Hamilton and Kevin Chan – both from Barbarian Group; with the fabulous Aubrey Sabala (Digg) in the middle.

InternetGeekGirl’s Top 5 “Must-Do” Events for Internet Week NYC

Internet Week New York (IWNY) starts tomorrow. Since I can’t go to everything, I wanted to highlight my “Top 5 Picks” of the week.

iw_diggnation.jpg

Live from New York, it’s Diggnation!  Hop the L train out to Brooklyn on Wednesday night at 6 pm and join Kevin Rose and Alex Albrecht for a live taping in front of a New York Audience.  All the cool kids will be there.  Plus in addition to Kevin and Alex, the Revision3 folks got Brian Brushwood, host of the smash hit Scam School to shock and amaze the crowd with his dazzling array of bar tricks – can you stand the heat? DJ Bears and Bears Repeating will be performing as well for all you music fans. Rock on!

Mashable_Exhibit_Hall_logo.jpgPete’s back in NYC, time to get caffeinated! Join Pete Cashmore and his rockin’ band of Mashable staffers at Touch on Friday evening at 6 pm for the Mashable Exihibit Hall Extravaganza.   Over 14 showcasing exhibitors, and a large mix of attendees including local New York startups and entrepreneurs, venture capitalists, Web 2.0 companies and old-skool New York institutions will be there. Wouldn’t miss it for the world!

techset_red_250px.gifThe TechSet does Manhattan!  Join me and Brian Solis as we celebrate the people who are actively defining the new Web landscape and contributing to the lucrative and industry-defining social economy along the way. We’ll be hanging on the rooftop of the Hotel Gansevoort (ooh la la) on Saturday afternoon beginning at 4:30 pm.  Please RSVP on our Facebook event page!

CMSummit_Logo.jpgOld media meets the Social Web. Federated Media’s Conversational Marketing Summit will have some of the biggest names from Madison Avenue to Silicon Valley in attendance.  There are still tickets left for the conference which is June 9th and 10th. You can use the code GeekGirl15 and save 15% on registration!

NYSIA.jpgIf your tux is at the dry cleaners and you can’t fit in a Webby Award gathering, I’d suggest you check out the New York Software Industry Association (NYSIA) party on Monday night from 6 – 8 pm at JPMorgan Chase (270 Park Avenue).  The top technologists, developers, web 2.0 practitioners, and people from the professions that support them will be there. This event features an open bar, and Hors d’ Oeuvres will be served. $20 in advance, $30 at the door. Event starts at 6pm sharp.

The fact is I probably will party hop and also hit a few impromptu TweetUps as well so follow my Twitter.

Let’s get this party started!