Redesign 2009 1.20.09
It would have been better to get this blog post up on January 1st. What can I say, it’s been a very busy first 2 weeks of the New Year. Today, one of the most important days of our nation’s history, I am thinking about new beginnings and ushering in a new way of doing business. So the timing still feels right to share this.
I’m a fan of every New Year. This is the time of year when individuals and companies think about goals and establish plans for action. It’s a time of rebirth. It is the perfect time to clean the slate, appreciate how far you have come and imagine how far you will go. I don’t call these resolutions, I just know that if I put my desires out to the universe and I will achieve them.
The biggest change this year relates to one specific area of business I have added value in for a long time: The OPM business (Outsourced Program Management) for you non-affiliate folks. For the past almost 5 years I have led agencies focused on helping companies run their LinkShare, Commission Junction and ShareASale programs. OPMs are affiliate marketing experts with established contact bases that help merchants form affiliate partnerships, acquire new affiliates, optimize existing relationships, merchandise products through the sales channel, activate this virtual sales force and drive revenue.
It has been an amazing experience and I have worked with some many people and great companies, including: Acorn Online, Costume Super Center, Constant Contact, Gourmet Monthly Clubs, Avenue, and many more. In the last year, I launched Affiliate Karma, an affiliate marketing brand focused on providing this important service. In 2009, Affiliate Karma joins forces with Schaaf Consulting to deliver the most premier OPM service in the business. Scaling a service business is no easy task. My partnership with Schaaf allows me to continue to be a thought leader and force in the affiliate industry while also pursuing my interests in the area of publishing, social media and events. There is only so much time in a day. More details on this coming soon!
Stephanie Agresta Consulting LLC is undergoing a re-design. You’ll see a new look-and-feel for my sites, exciting plans for the TechSet brand, and a lot more content flowing from these pages. My work will continue to include strategic consultation in online marketing and social media; producing events and experiences that leverage my contact base and online audience; and online promotion of the products and people I support. I will also be adding more advertising units to my blogs (in a tasteful and disclosed way).
InternetGeekGirl will continue to be the blog brand that covers the people, places and products that I love. You’ll see more interviews with my colleagues, more podcasts, and a regular series called, “Ask Internet GeekGirl.” Affiliate-Karma.com will now serve as a resource to anyone interested in securing OPM services for their affiliate program. You can pick my brain for free and I’ll let you know the solution that I think is right for you.TechSet.tv which is still in the works, will let you know the parties, events and conferences you should be attending each week. StephanieAgresta.com will serve as the central hub for it all and thanks to the talented people at ContentRobot and WeFixWP you will see that site changing soon!
I often look to my friends and colleagues in the industry to guide my way. People like: Chris Brogan, Tara Hunt, Hugh MacLeod, Jeremiah Owyang, Brian Solis, Shawn Collins, Gary Vaynerchuk, CopyBlogger, Jeremy Shoemaker, Loren Feldman, Sarah Lacy are great examples of people delivering quality content on a regular basis, in multiple formats to an interested audience. Inspired by these folks, I will get more prolific.
But the secret sauce is the combination of all that we do. And I’m a do-er. As much as I love writing, I love doing. Stay tuned for big announcements about SXSW, web2expo and Blog World Expo. I hope to see you in a city soon.
It’s 2009, and change is finally here!
