Deb Schultz: Go Fetch! 4.14.09
Well, this is the last of my 9 posts featuring the participants of the Windows Mobile Fantasy Application promotion. It took me a bit longer than I thought to do all 9 posts (but not so bad considering I decided to not post on weekends – that was delusional thinking given my busy personal life these days). I have really enjoyed this process. Telling stories about colleagues that I know and respect is an honor. I also have enjoyed hearing your thoughts about their “mobile fantasy applications.” Some readers have pointed out that some of these apps actually exist (if not in the US than at least in other countries). We all know that the US is behind in mobile. Maybe we can turn that around one of these days. Maybe these exciting apps will help. I’ve saved Deborah Schultz for last. As the old saying goes.. best for last! (That and I went in order by row). The greatest part of all of this has been researching links on all participants. While we hang in person a lot, it is hard for all of us to stay on top of what we are all doing. Twitter helps for sure. You can read Debs’s twitter on @debs.
I’ve known Deb for over 10 years. We met during the 1.0 days back on the NYC tech scene where we worked on NYNMA projects together. Her one line bio sums it up (but i highly recommend you read her about page as it’s extremely clever:
One line bio: Deborah has been inventing and innovating for over 15 years in emerging technologies – where people, technology and media intersect.
Deb thinks about social software through a very unique lense. Her motto… “Technology changes, humans don’t.” Deb’s fantasy apps is based on one of the greatest human instincts, to make things EASIER and to get other people to help you complete a task. Deb gives hommage to the old “Fetch” application in her title (Remember Fetch?). As Deb points out in this video, “Shopping online is not effiicient, buying online is.” I’ve heard that they have this type of thing in Japan.. but you let us know.