My New Gig (announced via Twitter 1st)

pn_announcementBack in January when I wrote Re-design 2009, I never imagined that my redesign would include an executive position with a leading global public relations firm. In fact, I didn’t even realize that over the last few years I had become a “PR person.”  I just wanted more flexibility in my project choices and changed my business model accordingly. Today, I’m very proud to announce that I have become the EVP and Global Director of Digital Strategy and Social Media for Porter Novelli.

As someone that has been in online marketing for 15 years, I view the changes going on in the marketplace through a holistic lens. I don’t see these shifts as merely “social media phenomena.” I think about digital broadly, understanding all aspects of the evolution we’ve been experiencing for two decades now. Back in the 90’s I participated in the “e-commerce revolution” and worked for companies like Barnes & to figure out how online consumer sales would change the world of retail. Guess what – it did! Media, publishing and communications are now experiencing these same cataclysmic shifts. My latest career choice is a symbol of this change and I’m excited to continue to push the envelope of this industry – now as part of the Porter Novelli team.

This was truly a kismet kind of situation (yes that is meant to be geek double entendre). Serving on a panel for @pepsico, I got to meet Marian Salzman and was blown away by her brilliance and spirit. For those who wonder why I’d want to give up working for myself in a very entrepreneurial way, I’ll quote my dear friend  Tara Hunt in her recent post describing her decision to leave San Francisco, “because it is time.”

Yes, large companies bring security and money. Honestly though, talented and experienced independents that know how to execute (and sell) do very well in this business.  I could have easily continued working for myself and had a very lush life.  This choice is about the opportunity and the team.  I’m ready to take on bigger challenges and play in a global pond. I am excited to work with an array of blue-chip clients and be backed by an organization with resources and a commitment to transforming their business through digital marketing. I am also excited to spend more time writing and thinking about trends in this business (when you work for yourself you spend a lot of time on sales and operations and the writing gets put by the wayside).

The Porter Novelli family stole my heart with their passion and smarts. The Executive Team (shout out to Gary, Anthony, Marian, Julie, Michael, Lisa R.) and Brad McCormick (who I will work with hand-in-glove) are total rock stars. Aaron DeLucia and the team in Austin are amazing (and I cannot wait to go visit them soon and have some BBQ and start plotting SXSW 2010). Together, we will cross-pollinate our ideas and experience and innovate in a way that differentiates us from the pack.

Stephanie Agresta Consulting, InternetGeekGirl, Affiliate-Karma and my other burgeoning ventures (TechSet and UltimateRaceDay), will continue in some form and fashion. I’d like to think of myself now as “Powered by Porter Novelli.”

You can find the “official press release” on the site.  As my good friend Jeremiah Owyang pointed out: “It screams so “PR;” I do hope you have a heart felt social way of telling the story too.”

Well I do.  My story is much deeper and more complicated than everything I can put in this post, but it’s a start. I look forward to seeing many of you in the coming months as I head out on the road to meet PN staffers. As I told Jeremiah – I don’t believe in throwing out the baby with the bath water. There is still a place for a collection of words and quotes and background information. How it gets delivered and to who is evolving. But ultimately, there are many ways to tell a story.

I want to give a shout out to the many people who I consult when I think about my life choices.  @chrismccaffrey, my family and non-industry friends make up the foundation of life. Plus my colleagues that I rely on for guidance and support and laughter:  Brian Solis, Tara Hunt, Chris Brogan, Howard Greenstein, Rick Calvert, Cindy L’Esperance, Hugh MacLeod, Steve Rosenbaum and so many more I can’t fit them in here. THANK YOU ALL!!

50 Comments on “My New Gig (announced via Twitter 1st)”

Stephanie, congratulations on the new gig :-)

Congrats on the new gig Stephanie! It was a pleasure working with you during Internet Week. SoundCtrl’s launch wouldn’t of been as successful if it wasn’t for your support! Glad we finally got a chance to connect and look forward to continuing the momentum going forward! Onward and Upward!

Congrats! Wishing you all the best.

What a special night the Pepsi Tweet event was–an evening of collaboration, learning, and new lasting friendships. We are so excited to have you join Brad to take us from greatness into the stratosphere. Welcome. It will be an awesome ride into the near future on- and off-line.

Great news Steph. Very excited for you. Smart people at Porter Novelli to invest with someone with your skills. Good luck with it all. Should be fun.

Congratulations! Well deserved and really excited to see all the new projects you crank out w/ Porter Novelli!

Keep in touch and let me know how I can help!

Congratulations Steph! You are a rockstar. Porter Novelli was smart/lucky to snatch you up.

Congrats Stephanie! Porter Novelli is very, very lucky to have you on their team. Looking forward to seeing the magic you’ll create there.

Congrats Steph! Great news and see you in NYC in August.

Congratulations! So excited to be working with you!

Congrats Steph! Sounds like a great match for you. Best of luck.

Stephanie–extremely proud of you and so excited for your future with PN. They’ve landed a rock star and I can’t wait to see the way you lead the way in the industry. Congrats, congrats, congrats!

Stephanie – I am so happy for you and excited. Seems all the women in my life: you, Tara, etc. Are making big things happen. Congrats and I expect to see more of you in New York, I’ll make you my official date for all things fashion week related.

It is great to start the week with this good news. Congratulations, you are a star!

Stephanie, congratulations! I’m very excited for you and looking forward to seeing all you’ll accomplish.

Congrats on the new position, I know you will rock it!

Congrats Steph! You’ll be great.

congratulations! it sounds perfect

This is the best news to start a Monday. The world is truly changing for the better, and knowing that you will have a hand in some of the biggest campaigns in the world gives me relief. I expect great things from you, and I am sure you wont disappoint.

Congratulations Stephanie. There is no doubt in my mind you will make them an even greater company.

Keep in touch.


This is wonderful news! It could not happen to a brighter, more wonderful person. I look forward to lots more collaboration in the near future (emphasis on near).

Let’s toast at the Webbys


Steph, this is such GREAT news – for both you and PN. They are truly lucky to land someone of your talent and connections. Looking forward to the stories of what you will be able to create there!!!

Stephanie — good for you, congratulations!

[...] Internet Geek Girl to Porter Novelli [...]

Congratulations, Steph! I hope PN realizes what a huge opportunity they landed by convincing you to join them. :-)

[...] corporations  (Microsoft and Barnes & Noble). But as she so eloquently states on her blog, the story is deeper and more complicated that can be expressed – and sometimes, it’s just [...]

Congratulations, Steph! When I received the email this morning, it put the biggest smile on my face! They are so lucky to have you join their team! Now, go show Porter Novelli what you’re made of!

Congratulations Stephanie!

As I have already told you privately, I am very happy for you and proud of you. You so completely deserve this.

I also have to say this raises my opinion of Porter Novelli. Who was already a great PR company and one of the majors that was working very hard to get this new media thing right. This was a very smart move on their part.

It will be hard for any of their competitors to find another you, but other PR companies should be taking notice of this move.

Congrats again! Can’t wait to see what you come up with over the next few months.

Wow, congrats! I know PN well, done lots of stuff with them over the years. Lots of great people there! Let me know what we here at Revision3 can do to help you be successful!

Way to go, Stephanie!

I know you’ll do great things.

I’ll be another to chime in — congrats! Porter Novelli is very lucky to have such a dynamic lady in their ranks.

Good for you, Steph. Go get ‘em.

From one Steph to another, congrats.

Welcome to PN, Stephanie. I sit in NY and look forward to working with you!

Welcome! Look forward to working with you.

I am so happy for you. While I will miss working one-on-one with you for Harbrooke Group projects, I look forward to more opportunities to collaborate with you and the PN team. You are a rockstar and I know you’re going to absolutely add huge value to this company.


Awesome news! They’re lucky to land you! Mozel Tov!

I have always wanted a sister!

Thank you all so much! This support from my friends and colleagues means so much to me. You all rock….

[...] and Social Media for Porter Novelli. Announced via Twitter (of course!) Agresta followed up with a lengthy blog post explaining the move: Yes, large companies bring security and money. Honestly though, talented and experienced [...]

Stephanie, congrats! PN is so lucky to have you on their team,

Congrats Steph, that’s so exciting! Looks like you have more great ideas to come, I’ll be keeping an eye out for updates.

Thanks for taking my feedback to heart, you’ve really done a great job telling your story here

Congrats Stephanie, I’m sure we’ll be connecting even more in the future!

Wow, great news! Congratulations to both Stephanie and PN!

Stephanie, Way to go. Its a real inspiration having a cousin like you. Your always moving onward and upward. xoxo Mark

[...] as the EVP and Global Director of Digital Strategy and Social Media. Big congrats, and glad she made her blog post about the topic ‘human‘. I’ve known her for a few years now, and am happy to congradulate such a warm, [...]

[...] as the EVP and Global Director of Digital Strategy and Social Media. Big congrats, and glad she made her blog post about the topic ‘human‘. I’ve known her for a few years now, and am happy to congratulate such a warm, intelligent, [...]

[...] in the past couple of months — Shannon Paul when she went to work for Peak6 in April and Steph Agresta when she went to work for Porter Novelli just a couple of weeks ago. How could I do any better than [...]

[...] as the EVP and Global Director of Digital Strategy and Social Media. Big congrats, and glad she made her blog post about the topic ‘human‘. I’ve known her for a few years now, and am happy to congratulate such a warm, [...]

Very efficiently written article. It will be beneficial to anybody who usess it, as well as yours truly :). Keep up the good work – looking forward to more posts.

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