What It Means to #CrushIt

This year, I made a huge professional leap from independent consultant to corporate executive.  I made a personal leap as well and got engaged to the love of my life, Chris McCaffrey.  There are very few words or phrases that can encompass what’s next, but in the words of my dear friend Gary Vaynerchuk, there’s only one thing left to do — crush it.

I’m writing this post in celebration of Gary’s new book, Crush It, which came out the other week and the many plans I have on the horizon.  The title says it all: “NOW is the time to cash in on your passion,” and that’s exactly what we all should do.

book-header-transCrushing It At Work – Passion is Everything?????

Over the past four months, I’ve been busy integrating myself into Porter Novelli and building out a winning team.  With the help of John Havens, Karen Hartline, and Alexa Scordato, I’m confident that we have what it takes to master this rapidly changing world of social media and PR.  Why?   Because we’re passionate about what we do and take pride in everything we touch.

In the coming months, we’ll be training the agency on social media best practices, rolling out our newly revised corporate social media guidelines, producing quality content on various web properties, and continuing to support our clients with scalable and successful social media programs.

There’s no shortage of work to be done, but we’re thankful to be in a position where we can honestly say we get paid to do what we love.

Crushing it At Home – Roll with It6824_1258050212973_1281163024_30752990_5382223_n

It’s only fitting that the message “Roll With It” is caked into Gary’s book.  It’s important to keep in mind that even if you’re an intense, passionate, and hard-working person, you also need to strive for balance.  When the going gets tough, the tough roll with it!

This is probably the best summary of my relationship with Chris and one of the things I really value most in having him as my partner for life.  He balances me out and makes me feel like no matter what, we can handle any challenge so long as we have each other.

We’ve only been engaged a month (Chris proposed on October 4th), but I’m ready to cash in on the wedding excitement early!  We’re looking at dates for the end of next summer, we have a venue picked out, and you can be sure that in true Internet Geek Girl fashion, there will be technology and a website involved!


I get asked the question, “How did you get to where you are today?”  and honestly, many of the answers are in Gary’s book.  It’s worth reading the 133 pages, but if you want an abbreviated take of my version, here it is:  Love what you do, surround yourself with loving people, and stay true to yourself.   That’s what it means to #crushit in my book.

One Comment on “What It Means to #CrushIt”

Gary’s book inspired me to create my tea site

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