"Conversational Marketing" Posts

Check out Blog 365!

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It’s a good time of the year to join a club. A good friend of mine is doing a “21 Club” – 21 days of yoga in a row. And now we have Blog 365.

What a great idea. I’m a little late to commit to the whole 365, but I really do want to make sure that blogging becomes more of a daily routine (it is if you add Twitter in, but that is a theoretical discussion for another time). Here are the suggested “rules” of the Blog 365 group (which is on Ning incidentally):

Rules:
- Blog everyday for 365 days.

- Feb.29th is a Free Day and will be the Blog365 day of rest!
(Thanks Leap Year)

- You do not HAVE to post to the same blog as long as you post everyday.

- No internet? Write your post locally and post it once you are back on the grid.

- Computer Broken? Grab some paper and do some old school blogging.

- A post is a post, not everything has to be in writing. Photos, YouTube videos, and the like are all considered content.

- Have fun, because that’s the whole point!

Note:
If you post offline work, consider changing the date on the post to reflect the day you actually created the content

Hmm.. I’m thinking of making another club. Call it…BlogOm! Let’s try 30 days in a row of doing yoga and writing a blog post everyday. Now that sounds heavenly. Any other yogi bloggers out there want to join me?

BlogOMMMMMMMMMMMMM!

Twitter Karma – New and Improved for 2008

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Happy New Year friends. May 2008 be filled with good karma and many blessings. And may we all be new and improved every year.

I realize it’s a bit late into the year here for New Year greetings (or is it)? I was chilling in Florida for a bit, and I’m just getting back into the groove. But I couldn’t be more excited for 2008. Stayed tuned for many exciting announcements in the coming weeks.

But let’s start here, with Karma – Twitter Karma to be exact.

Let me explain because this is truly great social media story.

Dossy is my Twitter friend, he’s also a rad developer who lives here in New Jersey (go Jersey!). Back in December I was musing on Twitter about how I wish I had a tool that easily allowed me to figure out who is a reciprocal twitter friend and add followers to my list. As many of you know, I really love Twitter and more and more, I find it to be the most satisfying of all social networks. [Facebook is getting spammy - let's fix that people]. And surprise, surprise, Dossy made it happen. He built the thing!! I’m honored to have helped select the name btw. How very cool. Here’s the full announcement on Dossy’s blog.

I am amazed by the inspiration I find on Twitter, and the swirl of ideas that live in the petri dish of our online social networks. One person’s 140 character phrase is another’s software feature. Give to receive my friends, and please go give Twitter Karma a WHACK!

Peace Out!

InternetGeekGirl and Friends, 2007: A Year in Pictures

And what a year it has been. I am grateful for all my awesome friends and colleagues. Hope you enjoy these shots from the many industry conferences and networking events I attended this year. Thank you all for your support. Have an awesome holiday and successful 2008.

I look forward to seeing you next year!

Blogging is not Dead (but I am really busy).

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Last week Hugh Macleod used his cartoon defibrillator and his witty word smithing to revive blogging! Last December at this time, the analysts at Gartner made their predictions for 2007 and they said that blogging will peak next year and all the hype will fizzle out. They weren’t the only ones writing about the death of blogging. Hugh on the other hand has provided us with quite a different view on this (still emerging) media:

If you have something to say, then a blog offers a cheap, easy global medium in which to express yourself. This is as true now as it was three years ago, regardless of what the groovy cats in Silicon Valley may be up to.

Whether you have the time and the talent for it, “i.e. the skill and the will”, is another matter altogether. Also, whether other people will want to read it, is something one has little control over. But in both cases, the same is true for all other media.

This got me thinking – and truthfully – feeling quite guilty for not blogging lately. Blogging is not dead for me (as the title suggest, I’ve just been insanely busy). I suppose Twitter and Facebook serve as creative outlets for the time-deprived. [NOTE: I posted my 1000th Tweet on Nov. 5th, which means I did about 230 Tweets in a month.] Yum… metrics! Bottom line here is – in 2008, I commit to making more time for me and for blogging! (Are they one in the same?!?)

I think my Twitter, Flickr and Facebook are important tools that go hand and hand with this blog (not separate from it). In fact, I think all marketers would benefit from maximizing the cross-promotional synergies of blogs, Facebook, Flickr, Twitter, Magnify, Utterz, Seesmic, , and all the many social networks out there. Hey and let’s not forget off line expression. Be creative and build your micro brand (or macro one!)

If Marshal McLuhan is right and “the medium is the message,” the focus should be on the various ways human beings extend themselves, and how these extensions affect our relationships with others (and as a marketer I would add, with companies).

You may *prefer* one form of extension to another, but IMHO if you’re not making use of the depth and breadth of what’s out there, you’re not doing a good enough job. Fear not – there are lots of people out there to help you.

In addition to my (now relieved) guilt – the real message here is that Hugh’s work really cracks me up. I love his clever cartoons and bon mot. I know, so do lots of people (1840 Followers as of 10 pm EST on 12/7) . I’m just a fangirl! Oh yeah – I’m also just the cutey-pie you met in a bar.

@Blogworld and lovin’ every minute of it!

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By Jay Levan (www.JayLevan.com). Left to Right: Jim Kukral, George Nemeth (holding the sign Jim made) and Thomas Mulready. Not pictured: Eric Olsen of BlogCritics.org

I am at the convention center here in Vegas, listening to the insightful Shel Israel and Mike Prosceno. It is fascinating to think about how SAP has incorporated social media into “the conversation.” Their company has seen the power of blogging and social media. It may be early in the game, but I can tell you this – it will make all the difference in the marketing mix!

Lots more to come this week. Just wanted to let you know that I too will blog for attention!!

Twitter me @stephagresta if you are here.