Green is Good! 8.16.07
This week proved to be quite exciting at the DoubleClick Performics Client Summit, hosted at the Ritz-Carlton in Chicago. For two days, an intriguing mix of multi-channel retailers, emerging technology companies, affiliate publishers, search gurus, Performics staffers and industry leaders gathered to discuss the “Age of Ingenuity.” Regardless what you may think about web2.0, there is no denying that there is an abundance of ingenuity driving our industry right now. Kudos to DoubleClick Performics for leading by example, not just words.
David Rosenblatt, CEO of DoubleClick, and Stuart Frankel, President of DoubleClick Performics, both provided road maps and inspiration for the audience and emphasized their dedication to staying on the cutting edge. [Check out the DoubleClick Nerve Center to learn more about their year ahead and see some groovy video!]
In addition to panels on affiliate marketing, search optimization and mobile marketing, DoubleClick Performics had presentations from motivational speakers, academics, and authors, such as Lisa Fortini-Campbell, Steven Levitt of Freakonomics, and Robert Spector. The Second City troupe also stopped in to provide some comic relief. On a personal note, I really appreciated the 6:30 AM yoga session on Tuesday morning which I attended with a handful of other brave attendees. You know who you are. 
One small note on being green. Those of you that know me know I care about our environment and do my best to live green (could be better, but I’m trying…). The Tuesday afternoon mid-day snack / networking break delighted both my environmental and aesthetic sensibilities — green food — ranging from melon and apples, edamame and broccoli, guacamole and spinach dip. A clever hat tip to the new performics logo.
In a recent Facebook Note, Dave McClure of 500 hats, reflected on his Gnomedex experience last week:
just reflecting on the past week & pleasantly realizing how much i’m impressed by technology & the people who make it happen, all the wonderful HUMAN things we have the potential to do with it. simply amazing. and, reassuring
really love the people & the world i’m living in. it’s a blast.
I couldn’t agree more. I love being in this industry and working with such cool, smart people. Last night in the President’s Club at O’Hare Airport in Chicago, surrounded by business travelers waiting for delayed flights, I reflected on the effort we put in to travel and meeting up with our colleagues across the country and the globe. Social media and online networking will never replace the knowledge, connection, and synergy that comes from real life conferences and events. Personally, I’m a big fan of both!
Big thanks to Chris Henger, Kristin Hall and their fine staff for the hospitality, inspiration, and for bringing us all together. Don’t forget to check out the “flicka” pics!
