
Last week Hugh Macleod used his cartoon defibrillator and his witty word smithing to revive blogging! Last December at this time, the analysts at Gartner made their predictions for 2007 and they said that blogging will peak next year and all the hype will fizzle out. They weren’t the only ones writing about the death of blogging. Hugh on the other hand has provided us with quite a different view on this (still emerging) media:
If you have something to say, then a blog offers a cheap, easy global medium in which to express yourself. This is as true now as it was three years ago, regardless of what the groovy cats in Silicon Valley may be up to.
Whether you have the time and the talent for it, “i.e. the skill and the will”, is another matter altogether. Also, whether other people will want to read it, is something one has little control over. But in both cases, the same is true for all other media.
This got me thinking - and truthfully - feeling quite guilty for not blogging lately. Blogging is not dead for me (as the title suggest, I’ve just been insanely busy). I suppose Twitter and Facebook serve as creative outlets for the time-deprived. [NOTE: I posted my 1000th Tweet on Nov. 5th, which means I did about 230 Tweets in a month.] Yum… metrics! Bottom line here is - in 2008, I commit to making more time for me and for blogging! (Are they one in the same?!?)
I think my Twitter, Flickr and Facebook are important tools that go hand and hand with this blog (not separate from it). In fact, I think all marketers would benefit from maximizing the cross-promotional synergies of blogs, Facebook, Flickr, Twitter, Magnify, Utterz, Seesmic, , and all the many social networks out there. Hey and let’s not forget off line expression. Be creative and build your micro brand (or macro one!)
If Marshal McLuhan is right and “the medium is the message,” the focus should be on the various ways human beings extend themselves, and how these extensions affect our relationships with others (and as a marketer I would add, with companies).
You may *prefer* one form of extension to another, but IMHO if you’re not making use of the depth and breadth of what’s out there, you’re not doing a good enough job. Fear not - there are lots of people out there to help you.
In addition to my (now relieved) guilt - the real message here is that Hugh’s work really cracks me up. I love his clever cartoons and bon mot. I know, so do lots of people (1840 Followers as of 10 pm EST on 12/7) . I’m just a fangirl! Oh yeah - I’m also just the cutey-pie you met in a bar.