Learn from Billy (and Larry), Support the American Heart Association 11.14.07
Larry Bailin, my good friend, colleague and fellow Jersey-ite, is launching his new book tomorrow – “Mommy, Where Do Customers Come From?” I was lucky enough to secure a (signed) advance copy at BlogWorld Expo and I wanted to share a few thoughts on this compelling read. First off, one of Larry’s greatest differentiators in business comes from his view that marketing and sales are one in the same. So often marketers forget the basics of the sales process and focus on specific techniques and “campaigns.” Larry sees the bigger picture in a big way (and this comes through in the book). Don’t get me wrong – the book is chock full of strategies and straight-forward advice (which is helpful, even for an old Internet pro like me). I just so appreciate Larry’s ability to skip the “trendy lingo” and cut right to the chase of the challenge for the marketer and for the consumer. As many of us know, it is a new world and “connected customers” provide marketers with new opportunities to interact. If you looking to understand this paradigm shift and responses to it – check in with “Billy” (pictured above) and Larry of course.
BTW – The launch also includes a great charity fund raiser, “Billy Gives Back!”
Buy the book at Amazon.com on November 15th (tomorrow) and all proceeds go to The American Heart Association.
Big congratulations to Larry and his colleagues at SingleThrow! Catch up with ya back in Jersey – exit 109 (since I know you were gonna ask anyway!)
