"The Conversation Group" Posts

Welcome to the BlogHaus

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SXSW starts this Friday! InternetGeekGirl is the proud hostess of the SXSWBlogHaus. Be sure to follow us on Twitter @sxswbloghaus, check out the Facebook Event Page, and look for parties on Upcoming.

Please note that the BlogHaus is located in the middle of the action at the Austin Convention Center, in Room 7 on Level 3. Thanks to sponsors AMD and b5 media, it’s your place to meet up with others, power up and log on, have a beer in the afternoon, get some snacks and just take a break between your favorite panels. Produced in collaboration with SXSW, PodTech, and The Conversation Group, BlogHaus will be host to all your bandwidth, media-creating, and networking needs during SXSW.

Yours truly will also be hosting video interviews and coverage from the BlogHaus, so swing on by!

Plus Live from SXSW, it’s Party Central!

Everyday, live from the BlogHaus at 5 pm (an hour before the room closes), join InternetGeekGirl and Brian Solis of Bub.blicio.us as they host the lively discussion with SXSW attendees and rockstar bloggers to recap the day and map out the evening head. Streamed live on mogulus!

A truly collaborative environment - we look forward to seeing you there!

Check out Blog 365!

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It’s a good time of the year to join a club. A good friend of mine is doing a “21 Club” - 21 days of yoga in a row. And now we have Blog 365.

What a great idea. I’m a little late to commit to the whole 365, but I really do want to make sure that blogging becomes more of a daily routine (it is if you add Twitter in, but that is a theoretical discussion for another time). Here are the suggested “rules” of the Blog 365 group (which is on Ning incidentally):

Rules:
- Blog everyday for 365 days.

- Feb.29th is a Free Day and will be the Blog365 day of rest!
(Thanks Leap Year)

- You do not HAVE to post to the same blog as long as you post everyday.

- No internet? Write your post locally and post it once you are back on the grid.

- Computer Broken? Grab some paper and do some old school blogging.

- A post is a post, not everything has to be in writing. Photos, YouTube videos, and the like are all considered content.

- Have fun, because that’s the whole point!

Note:
If you post offline work, consider changing the date on the post to reflect the day you actually created the content

Hmm.. I’m thinking of making another club. Call it…BlogOm! Let’s try 30 days in a row of doing yoga and writing a blog post everyday. Now that sounds heavenly. Any other yogi bloggers out there want to join me?

BlogOMMMMMMMMMMMMM!

Blogging is not Dead (but I am really busy).

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Last week Hugh Macleod used his cartoon defibrillator and his witty word smithing to revive blogging! Last December at this time, the analysts at Gartner made their predictions for 2007 and they said that blogging will peak next year and all the hype will fizzle out. They weren’t the only ones writing about the death of blogging. Hugh on the other hand has provided us with quite a different view on this (still emerging) media:

If you have something to say, then a blog offers a cheap, easy global medium in which to express yourself. This is as true now as it was three years ago, regardless of what the groovy cats in Silicon Valley may be up to.

Whether you have the time and the talent for it, “i.e. the skill and the will”, is another matter altogether. Also, whether other people will want to read it, is something one has little control over. But in both cases, the same is true for all other media.

This got me thinking - and truthfully - feeling quite guilty for not blogging lately. Blogging is not dead for me (as the title suggest, I’ve just been insanely busy). I suppose Twitter and Facebook serve as creative outlets for the time-deprived. [NOTE: I posted my 1000th Tweet on Nov. 5th, which means I did about 230 Tweets in a month.] Yum… metrics! Bottom line here is - in 2008, I commit to making more time for me and for blogging! (Are they one in the same?!?)

I think my Twitter, Flickr and Facebook are important tools that go hand and hand with this blog (not separate from it). In fact, I think all marketers would benefit from maximizing the cross-promotional synergies of blogs, Facebook, Flickr, Twitter, Magnify, Utterz, Seesmic, , and all the many social networks out there. Hey and let’s not forget off line expression. Be creative and build your micro brand (or macro one!)

If Marshal McLuhan is right and “the medium is the message,” the focus should be on the various ways human beings extend themselves, and how these extensions affect our relationships with others (and as a marketer I would add, with companies).

You may *prefer* one form of extension to another, but IMHO if you’re not making use of the depth and breadth of what’s out there, you’re not doing a good enough job. Fear not - there are lots of people out there to help you.

In addition to my (now relieved) guilt - the real message here is that Hugh’s work really cracks me up. I love his clever cartoons and bon mot. I know, so do lots of people (1840 Followers as of 10 pm EST on 12/7) . I’m just a fangirl! Oh yeah - I’m also just the cutey-pie you met in a bar.

@Blogworld and lovin’ every minute of it!

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By Jay Levan (www.JayLevan.com). Left to Right: Jim Kukral, George Nemeth (holding the sign Jim made) and Thomas Mulready. Not pictured: Eric Olsen of BlogCritics.org

I am at the convention center here in Vegas, listening to the insightful Shel Israel and Mike Prosceno. It is fascinating to think about how SAP has incorporated social media into “the conversation.” Their company has seen the power of blogging and social media. It may be early in the game, but I can tell you this - it will make all the difference in the marketing mix!

Lots more to come this week. Just wanted to let you know that I too will blog for attention!!

Twitter me @stephagresta if you are here.

Friend and Let Friend!

I am sitting here at BlogWorld Expo with Chris Brogan, Liz Strauss and Chris Heuer. We’re goin’ over our “friending” policies. These guys are so cool and all great examples of my theory: Friend and Let Friend! Let me ’splain…

First off - I believe in friends. I like friends, I am a social person. Always have been (my third grade teacher said: “Stephanie is a Social Butterfly!) Online social networking is a natural fit for me. Much has been written about what is appropriate behavior on Facebook and other social networks with regards to friending. The bottom line is - this is one area of social media that YOU CONTROL.

Everyone has a right to define their own level of comfort with regard to friend lists. Do not assume that everyone operates under the same rules. And don’t assume that the rules apply equally to every social network (my Facebook “policies” are quite different than my Flickr rules).

For me, my Facebook list is a marketing list. I seek to keep it very business / cool person focused. I review work history, and mutual connections. I must say, lately, perhaps a few others have gotten in. I will do a purge if necessary, and especially will purge anyone I think is acting inappropriately (meaning not cool). You need to create your own criteria for what works for you.

Someone recently contacted me and said that someone that was my friend, asked to friend her (she accepted) and then he friended her sister. OK - for me, that’s weird. But for others it may not be. I will tell you that I respond to any inquiries regarding inappropriate behavior. I take it seriously, and I will take action! In general - here’s what matters most to me:

#1 You must include your picture and your work history. It is very unlikely I will friend you without this, unless you are my sister. :) Also - If you made it through without either of these, I will be purging soon.

#2 I care about who we have in common. The more the merrier.

#3 If I reach out to you, it’s because I am seeking business synergy or general good karma. If I am reaching out to you for “friendship” – It is because we have someone in common and I think there is a BUSINESS reason for us to be on each other’s networks. Or I want you on my network so I can invite you to events and cool things that you will want to be invited to. If you don’t use Facebook that way - no problem. My intentions are always focused on value.

But what’s right for me is not necessarily right for you. Live and let live.. friend and let friend! You are in control!

 

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