Internet Geek Girl

Back in January when I wrote Re-design 2009, I never imagined that my redesign would include an executive position with a leading global public relations firm. In fact, I didn’t even realize that over the last few years I had become a “PR person.”  I just wanted more flexibility in my project choices and changed my business model accordingly. Today, I’m very proud to announce that I have become the EVP and Global Director of Digital Strategy and Social Media for Porter Novelli.

As someone that has been in online marketing for 15 years, I view the changes going on in the marketplace through a holistic lens. I don’t see these shifts as merely “social media phenomena.” I think about digital broadly, understanding all aspects of the evolution we’ve been experiencing for two decades now. Back in the 90′s I participated in the “e-commerce revolution” and worked for companies like Barnes & Noble.com to figure out how online consumer sales would change the world of retail. Guess what – it did! Media, publishing and communications are now experiencing these same cataclysmic shifts. My latest career choice is a symbol of this change and I’m excited to continue to push the envelope of this industry – now as part of the Porter Novelli team.

This was truly a kismet kind of situation (yes that is meant to be geek double entendre). Serving on a panel for @pepsico, I got to meet Marian Salzman and was blown away by her brilliance and spirit. For those who wonder why I’d want to give up working for myself in a very entrepreneurial way, I’ll quote my dear friend  Tara Hunt in her recent post describing her decision to leave San Francisco, “because it is time.”

Yes, large companies bring security and money. Honestly though, talented and experienced independents that know how to execute (and sell) do very well in this business.  I could have easily continued working for myself and had a very lush life.  This choice is about the opportunity and the team.  I’m ready to take on bigger challenges and play in a global pond. I am excited to work with an array of blue-chip clients and be backed by an organization with resources and a commitment to transforming their business through digital marketing. I am also excited to spend more time writing and thinking about trends in this business (when you work for yourself you spend a lot of time on sales and operations and the writing gets put by the wayside).

The Porter Novelli family stole my heart with their passion and smarts. The Executive Team (shout out to Gary, Anthony, Marian, Julie, Michael, Lisa R.) and Brad McCormick (who I will work with hand-in-glove) are total rock stars. Aaron DeLucia and the team in Austin are amazing (and I cannot wait to go visit them soon and have some BBQ and start plotting SXSW 2010). Together, we will cross-pollinate our ideas and experience and innovate in a way that differentiates us from the pack.

Stephanie Agresta Consulting, InternetGeekGirl, Affiliate-Karma and my other burgeoning ventures (TechSet and UltimateRaceDay), will continue in some form and fashion. I’d like to think of myself now as “Powered by Porter Novelli.”

You can find the “official press release” on the site.  As my good friend Jeremiah Owyang pointed out: “It screams so “PR;” I do hope you have a heart felt social way of telling the story too.”

Well I do.  My story is much deeper and more complicated than everything I can put in this post, but it’s a start. I look forward to seeing many of you in the coming months as I head out on the road to meet PN staffers. As I told Jeremiah – I don’t believe in throwing out the baby with the bath water. There is still a place for a collection of words and quotes and background information. How it gets delivered and to who is evolving. But ultimately, there are many ways to tell a story.

I want to give a shout out to the many people who I consult when I think about my life choices.  @chrismccaffrey, my family and non-industry friends make up the foundation of life. Plus my colleagues that I rely on for guidance and support and laughter:  Brian Solis, Tara Hunt, Chris Brogan, Howard Greenstein, Rick Calvert, Cindy L’Esperance, Hugh MacLeod, Steve Rosenbaum and so many more I can’t fit them in here. THANK YOU ALL!!

A few weeks ago I was introduced to the Bob Woodruff Foundation and their fund raising effort TweetToRemind, a campaign focused on raising $1.65 MM by Memorial Day.  This money will be used to help service members get the help they need as they integrate back to society.

As you know, I believe in the power of social media and in particular Twitter and Facebook to help energize others for good. People like Chris Brogan, Missy Ward, Shira Lazar (and let’s not forget Ashton Kutcher)  have mobilized online to support a variety of charities.

Today, Bob Woodruff challenged us to answer a simple question – Who Are Your Heroes? For me, heroes are volunteers. People that spend their time and efforts on behalf of helping others and who do it for free. It can be committing to regular, small, random acts of kindness toward strangers; helping out at your local church, school or charitable organization; or even online efforts like this one and those listed above to help raise money and awareness for a good cause!

My best friend since 5th grade, Amy Callahan, is one of those volunteers and my greatest hero. Amy lost her fiance on 9/11 and took that sadness and pain and did two things: a) built a camp for children who lost parents and relatives during 9/11 and b) built a beautiful life for herself and rose up from the ashes and found love. Both are equally important to me. Until we learn to care for ourselves, we cannot care for others.

Regardless of how you feel about the war in Iraq (or war in general) there is no denying the sacrifice and effort military personnel provide on behalf of American citizens and our ideals. I know it is so depressing and hard to hear all the sad stories and read statistics on death and killing.   I often feel like I don’t know what I can do to help. As we gear up for the kick off to summer and zero in on our Memorial Weekend plans, I’d like to suggest a small way you can get involved – donate dollars and tweets!

I am using TipJoy to give $5.25 per day leading up until Memorial Day (which is on 5/25). Won’t you join me in giving either through PayPal or TipJoy?

P.S. Big Thanks to Rick Calvert at Blog World Expo

I don’t always know the exact contacts to make something happen. But rest assured, I know the person that knows the right people.  So when it came to supporting TweetToRemind, I reached out to my good friend Rick Calvert of Blog World Expo.  Rick has been a long time supporter of the online community supporting military personnel, their families and friends – the “Mil bloggers.” Thanks to all of his contacts that energized their networks.  I look forward to meeting you all in Vegas in October!

Last year I wrote my re-cap to Internet Week and described it as  “the start of something grand.”

Internet Week NY 2009 will undoubtedly prove me right. For those of you that don’t know about it, Internet Week New York is a week-long festival of events saluting New York’s thriving Internet industry and the many talented companies, organizations, and innovators creating the future of online media. It is presented by IADAS & The Mayor’s Office of Film, Theater, and Broadcasting.

This year, The TechSet and PepsiCo will be kicking off the week’s activities with the TechSet party on Monday June 1st (6 – 8 pm at the Bubble Lounge). PepsiCo’s commitment to bubbling up innovation will be on display all week. Stay tuned for other exciting announcements from PepsiCo soon!

It will be a busy week in the always busy Big Apple.  There are a range of events planned,  from educational to celebratory. Whether you want to pitch your start up or just add to your LinkedIn Network, Internet Week is sure to delight your digital sensibilities. Keep in mind, there are activities that suit every budget level as well.  While some of the conferences are more pricey, most events are free or cheap (though require sign up early).  Bookmark the ever-growing online schedule to stay up-to-date.

My list of don’t miss events include (please feel free to add more to the comments):

The Conversational Marketing Summit hosted by Federated Media ;  the NY Tech Meet Up Showcase and Monthly Event; Silicon Alley Insider’s Startup 2009; Mashable’s NextUp NYC: Social Media Marketing 101; the Digg MeetUp; Social Media Camp, hosted by the Social Media Club; Ignite NYC; and the Webby’s, which will be a star-studded line up again this year.

Lodging in NYC is never cheap, but the kind folks @InternetWeek have secured an excellent rate at the Standard Hotel – $235 while supplies last.  Also, you should check out The Roger Smith Hotel (for those of you who are mid-town inclined). Their “Roger Smith Life” and active Twitter account have made them a favorite for out-of-town blogger-types on a budget. Their rate for Internet Week NY is $165 / night (you really can’t beat that in NYC). Ask for the Internet Week Promo Rates at both locations.  But hurry – rooms will go fast.

Tomorrow evening I’m joining Marian Salzman, Peter Shankman and 100 of PepsiCo’s top communicators for a Twitter conversation about global trends. I hope you can login and join us for part of the time. It’s from 7.30 – 9 pm EST tomorrow, Wednesday April 1st. Sign up now. The hashtag is #peptrends.

How cool to have so many smart people talking together on Twitter about important issues that face marketers (and consumers) today. BTW – Marian is a internationally recognized “trend spotter.” Here’s a little taste of what’s to come. We’re excited to hear your thoughts and feedback tomorrow night.

From Marian:

Right now, consumers are being shaken awake to confront a pretty gross reality: We (and our natural resources) are overextended, overweight and overwhelmed. We are spent in more ways than one. Our reaction has been to pull back and say less, less, less. We crave a simpler existence. The push away from megaconsumption is the megatrend of the moment. Thrift is high prestige. Credit feels faulty and uncertain while cash is solid and sensible.

At the same time, technology is booming, and short is what’s happening. Social media is the communicator in a time of less is more. It brings far-flung people together cheaply and instantly around a shared interest. It gives us all the power to make news and break news, share thoughts and share links. Short and simple can say so much. That’s why I’ve chosen Twitter as a tool for our talk Wednesday. Short is smart and powerful. It sparks conversations, connects thinkers, shrinks distances and engenders change.

Some trends I’ll be talking and tweeting about:

•Total Convergence: Old familiar boundaries and categories are dissolving, blurring black and white into shades of gray. Private with public; fact with fiction; news with entertainment; young with old; life with work; home with office; offline with online.

•Tapping Social Media: The potential of social media as a business asset is hardly yet determined. Smart companies are now leveraging switched-on (younger) employees to help understand and shape it.

•Local Is Now Global: Today, home is the safest yet most exotic destination of all. You’re always just a click away from anywhere in the world. And just down the road you can find people and cuisine from every continent.

•A Return to Value and Values: What’s it really worth and how is it really important to me? These are the questions that rein in our impulse purchases in times of recessionary living. Followed by thoughts of, which stores or brands will supply what I need?

Check out the neat twtvite widget!

Tara Hunt has so much whuffie, it exudes from her online and off. And that’s why she is one of my favorite people.  She brings her generosity and creativity to all that she does.  Tara and I have been working together in this industry for awhile now. I’ve gotten to know her as a friend and colleague. A true geek girl, with a girly girl spirit and an intellect that let’s her navigate diverse topics with easy. From co-working to developer platforms and APIs, to identity politics – Tara always adds value and ideas that shine.  Check out her vision for a fantasy application that frees you from “house arrest” and let us know what you think!