Internet Geek Girl

Creating a connection between social media and performance marketing!

Join InternetGeekGirl and her social media friends for the fun-ride of the summer.  The Affiliate Summit party bus will be leaving NYC in just one month (departs August 9^th) and heading to Boston for Affiliate Summit East. Plus special guest, Gary Vaynerchuk of WineLibrary.tv, will be rolling down to NYC with us on August 13^th (the trip home).  Staff from mashable, Buy.at, Magnify.net, 1115Media, and many more great companies will be on the bus. You should be too. Tickets are still available, but selling fast, so grab yours today. Plus don’t forget to swing through the Affiliate Summit blogger lounge while your there and meet all you peeps and tweeps!

Affiliate Summit is shaping up to the be the best one yet. You can get a preview here. The Blue Man Group will be performing during the conference, and the keynote is Cory Booker. Registrations are still available, but act now, because they usually sell out!

BTW - Hotel reservations can be booked online - enter the following code in the group code box in the “additional options section”: AFSAFS.

More Details:

The bus will provide round-trip transportation to Boston from NYC and lots of social media special-sauce.   The blogger lounge will serve influencers and social media makers as their main operations hub throughout Affiliate Summit East 2008.

Other key highlights of the bus and blogger lounge promotion include:

• Free Signed Copy of Gary Vaynerchuk’s book: All participants on the bus will receive a free signed copy of @garyvee’s new book: “Gary Vaynerchuk’s 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World.”
• $250 Voucher for Free Advertising Trial on SocialSpark:Given the system a whirl at no cost to you.
• Super Duper Schwag Bags for Bus Riders: MarketLeverage promo packs will be provided for all party bus attendees. Enjoy your MarketLeverage Nike bag, you can use it take to home your Affiliate Summit swag, including a 2GB USB Pen!
• Food and Drinks on the Bus and in the Lounge: Sponsored by b5 media, refreshments will be provided for participants. ** Special mimosa and bellini recipes to be provided by the experts at WineLibrary.com.

Please note: There is a car pool coming from Philly, and we will also wait for any Philly folks who want to take the morning departure from BoltBus.  The bus will leave NYC on Saturday, August 9th around 11 am and leave Boston on Wednesday August 13th around  10 AM ish. Location of departure will be provided to participants.

Plus you are cordially invited to join The TechSet in Boston: The TechSet will host an event on Sunday afternoon 8/10 at Tia’s on the Waterfront (http://www.tiaswaterfront.com/). Come meet the twitterati in Boston! Details posted soon!!

About our Sponsors:

SocialSpark, a IZEA Property, is a Social Marketing Network that connects advertisers and bloggers through an online blog advertising marketplace. Advertisers are able to target blogs based on conversational topics and make cash sponsorship offers to the bloggers who publish them. Bloggers can make money by either placing display advertisements on their blog or by writing sponsored content. The sponsorships offered through the SocialSpark marketplace allow advertisers to build buzz, generate traffic and maximize social media exposure.

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MarketLeverage is one of the web’s largest “Cost Per Acquisition” (CPA) networks. MarketLeverage enables web Advertisers and web Publishers to harness the power of performance marketing. The company also hosts MLTV, one of the first ever video news sources for affiliates!

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During the Webby Awards last week, each winner got exactly 5 words for their acceptance speech. At the time I twittered that the whole thing was very Twitteresque.  I’m going to keep my wrap up post brief as well (since it’s already late).  All these parties have a way of messing with one’s action item list.  Overall, it was an excellent week. Kudos to the Internet Week team and the IADAS (International Academy of Digital Arts and Sciences). Given how spread out the events were, it would have been nice to see a more cohesive social media strategy.  The site (and the event overall) needed a “community manager” (in addition to the PR company they had running the show).  It also would have been nice to see more coverage by main stream media.  For a first go-round though, I think they did a good job.  I see a lot of potential with this event.

Check out the following reviews of Internet Week for more details:

Caroline McCarthy of CNET summed it up in three words instead of five: Let it Blend!

PC Magazine also captured some of the best 5-word summaries that winner shared with the audience at the Webbies!

Adam Hirsch of Mashable did a nice recap and thank you post too.

Undoubtedly, one of my favorite parts of the week: The Webby Awards Film & Video After Party 2008: Digital Photobooth presented by Adobe.

But of course, my *true* favorite was the TechSet event at the Gansevoort! Thanks to all who participated. The TechSet *Hearts* New York!

New York Tech knows how to glam it up. Watch out Fashion Week, here come the real L337!

Pictured above (Top to Bottom):Pic 1: Stephanie Agresta, Pete Cashmore (Mashable), Michelle DeForest (NextNewNetworks)

Pic 2:George H. Ruiz (ICM), Alex Albrecht (Revision3)

Pic 3: John Hamilton and Kevin Chan - both from Barbarian Group; with the fabulous Aubrey Sabala (Digg) in the middle.

Internet Week New York (IWNY) starts tomorrow. Since I can’t go to everything, I wanted to highlight my “Top 5 Picks” of the week.

Live from New York, it’s Diggnation!  Hop the L train out to Brooklyn on Wednesday night at 6 pm and join Kevin Rose and Alex Albrecht for a live taping in front of a New York Audience.  All the cool kids will be there.  Plus in addition to Kevin and Alex, the Revision3 folks got Brian Brushwood, host of the smash hit Scam School to shock and amaze the crowd with his dazzling array of bar tricks - can you stand the heat? DJ Bears and Bears Repeating will be performing as well for all you music fans. Rock on!

Pete’s back in NYC, time to get caffeinated! Join Pete Cashmore and his rockin’ band of Mashable staffers at Touch on Friday evening at 6 pm for the Mashable Exihibit Hall Extravaganza.   Over 14 showcasing exhibitors, and a large mix of attendees including local New York startups and entrepreneurs, venture capitalists, Web 2.0 companies and old-skool New York institutions will be there. Wouldn’t miss it for the world!

The TechSet does Manhattan!  Join me and Brian Solis as we celebrate the people who are actively defining the new Web landscape and contributing to the lucrative and industry-defining social economy along the way. We’ll be hanging on the rooftop of the Hotel Gansevoort (ooh la la) on Saturday afternoon beginning at 4:30 pm.  Please RSVP on our Facebook event page!

Old media meets the Social Web. Federated Media’s Conversational Marketing Summit will have some of the biggest names from Madison Avenue to Silicon Valley in attendance.  There are still tickets left for the conference which is June 9th and 10th. You can use the code GeekGirl15 and save 15% on registration!

If your tux is at the dry cleaners and you can’t fit in a Webby Award gathering, I’d suggest you check out the New York Software Industry Association (NYSIA) party on Monday night from 6 - 8 pm at JPMorgan Chase (270 Park Avenue).  The top technologists, developers, web 2.0 practitioners, and people from the professions that support them will be there. This event features an open bar, and Hors d’ Oeuvres will be served. $20 in advance, $30 at the door. Event starts at 6pm sharp.

The fact is I probably will party hop and also hit a few impromptu TweetUps as well so follow my Twitter.

Let’s get this party started!

The TechSet does Manhattan! We started in LA, hit Silicon Valley and San Fran, and now we are in the Big Apple during Internet Week!

Internet Week is spotlighting the influential and expanding Web community in New York and The TechSet is all set to contribute. Join me and Brian Solis, bub.blicio.us and PR 2.0, as together, we celebrate The TechSet, the people who are actively defining the new Web landscape and contributing to the lucrative and industry-defining social economy along the way.

The TechSet is everywhere, online and offline. The TechSet is you.

On Saturday afternoon, we’re going to bring the rooftop parties from the West Coast to the Right Coast while bringing together NY-based entrepreneurs and those in town for Internet Week. Special guests from the blogosphere as well as VCs, developers, and founders will take over the rooftop of the stylish Hotel Gansevoort in the chic part of NY made popular by the Sex and the City franchise – well, we’ll take over what we can!

Who said techies can’t be glamorous too!

But wait, there’s more. Co-authors Geoff Livingston and Brian Solis will also be signing copies of Now is Gone. Bring your book if you have it, otherwise books will be available for $10 on-site. (whoops.. that’s $15 sorry, cmon.. support a blogga!)

See you chic peeps next Saturday at the ROOFTOP bar (Plunge)! 

RSVP on the Facebook Event Page, grazie.

As you can see, I’ve got my Internet Week mojo on. The week is chock-full of parties and yes, I will be attending a bunch of those. Stay tuned for my “must-do” list of Internet Week social events. Again, the full list of events is here. I’ll also be posting my flickr shots and providing Twitter coverage throughout the week, so please follow.

I think it is really important to recognize that there are many substantive gatherings planned, in addition to the networking events and parties. Internet Week is shaping up as an opportunity for “old media” New York to come face-to-face with the movers and shakers that are driving the evolution of the social media economy. Brand managers and media planners will get to meet with the start-ups and social media”rock stars” that are pushing the envelope of online marketing. I think this connection is critical. The geeks are coming to NYC and as Hugh MacLeod reminds us, it’s important for all marketers to “think geek.”  According to Hugh:

“Whatever industry you are in, there’s somebody who is geeked out about your product category. They are using your product [or a competitor's product] as a Social Object.”

Big brands can tap into this energy.  This is the focus of the Conversational Marketing Summit, sponsored by Federated Media (FM), which I’m really looking forward to btw. FYI - it’s not too late to secure access to the conference being held at the Ritz Carlton Battery Park on June 9th and 10th. FM has kindly provided InternetGeekGirl readers with a special discount code: Sign up with GeekGirl15 and save 15% on registration.

I really love the Federated Family of sites (including gapingvoid). Such great content backed by really smart, effective people. The event has quite a round-up of speakers, including: John Battelle, Chairman & CEO, Federated Media, Henry M. Blodget, CEO, Silicon Alley Media, Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia & Chairman IAB, Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital, Jason Kilar, CEO, Hulu, Martin A. Nisenholtz, SVP – Digital Operations, The New York Times Company and many more.

I look forward to seeing you in the Big Apple…big brands and small brands alike.