The World of marketing has changed drastically in recent years thanks to the birth of the internet, in the past the only advertising that small businesses could afford to make were those in local radio ads or newspapers and things like flyers and banners. There was nothing wrong with these methods but when it came to reaching large amounts of people they were never truly successful. Thankfully those days have gone and given way to digital marketing, advertising to millions online in just a click of the button. Perhaps you’ve heard a lot about digital marketing but are unsure what it exactly is, to help you out, here are some of the most popular forms of digital marketing that you can be using to grow your business.

SEO Marketing

SEO stands for search engine optimization, it is a method of marketing that gets your business to up towards the top of search engine results when people type in a set of keywords. Let’s say for example you have a building firm in Texas, what you want is that when people search for ‘builders Texas’ on a search engine, that your business comes up toward the top of the results. Few clients ever look past page 1 or 2 of search engine results so you need to be up there as high as you can. There are many companies that offer SEO marketing but before you hire anyone ensure that you check out SEOP reviews, many companies make promises that they can’t deliver on so ensure that they have great feedback first.

Social Media Marketing

Social media has connected millions of people all over the World, people are communicating like never before and this gives you access to an enormous number of people for your advertising campaign. Social Media marketing needs to be creative and snappy, such is the way that people view social media, you won’t have much time to make an impression, so it had better be good. The other challenge that you will face through social media advertising is that because of the simple nature of it, everyone is using it including your competitors, another reason why you need to ensure that you have an innovative ad.

E-mail Marketing

The essence of e-mail marketing is basically sending direct emails to existing and would-be customers, telling them about your products or your offers. Around 10 years ago, e-mail marketing alone used to be very successful with the rate of people who clicked through on their email being at around 15%, these days the rate is significantly lower at around 2% but it can still form an important part of any social media campaign. Imagine you send e-mails to 100,000, you should still be able to get around 2,000 people viewing your products and your promotions. Combine e-mail marketing with other techniques in order to see a sharp increase in your customers and ultimately, your profits.