Creativity is the one thing that can make your documents stand out, and it’s often an important factor in keeping readers interested from start to finish. Today’s documents and presentations take advantage of HTML5 to add graphics, animation and web-friendly formatting. Specifically, they’re using the digital flipbook format, which has an advantage over traditional documents due to several factors.

Animated Flipping Pages

Scrolling around through a long document has never taken off as an appeal way to interact with a book, magazine or catalog. On the other hand, being able to truly “flip” pages changes our impression completely.

That’s the key feature to a digital flipbook, that the pages are turned with a swipe and animated to look like paper pages being flipped. While it might seem like a sophisticated programming trick, it’s an easy enough feature to add into your documents with the right tools that do it all for you.

More Multi-Media

People are developing very short attention spans, and are looking for bolder and more dramatic material in their documents to keep them interested. That means you have to look past the solid and informative text, adding in relevant and helpful photos, graphics and video as well.

When using a flipbook tool, you are strongly encouraged to add media content to your documents and are able to do so with just a click. You can embed media files you already have, or link to video served elsewhere (like Youtube).

Audio or music can also be added to your flipbook, if you just need a little sound to improve the reading atmosphere.

Easier to Share

Compared to the traditional PDF document, a flipbook is much better suited for sharing around. Granted, it can’t be emailed directly to someone but since media-packed documents can be large, it’s actually a benefit that people have an option to view a document or presentation without having to wait for a long download.

Instead, flipbook users just embed their publications into a web page or blog post, where readers can start flipping and reading immediately. To share, just hand the URL out to anyone interested, including via emails to any existing mailing lists you have. This can be very effective when combined with social media as well. Embed the document right into a Facebook post, or share the URL through Twitter.

New Audiences

Putting your own PDF together is fine, but why not take a route that puts your publication in front of thousands of new readers as soon as its ready. Flipbook services usually have showcases of all their latest publications, and these are viewed by other flipbook makers as well as thousands of other people interested in finding new creative content. This can be a very beneficial plus when working with a flipbook publication.

As a sign of new creative designs, a flipbook can be a huge improvement to any promotional documents you need for your business. Whether you are publishing a magazine, issuing a catalog or even just putting together a brochure, this is the way you need to read your audience.