What does the future of clothes shopping hold?

The future of clothes shopping looks nothing like the experience of years past ... photo by CC user markusspiske via pixabay

Looking ahead to the future of clothes shopping, online voucher retailer www.myvouchercodes.co.uk surveyed 3,486 UK adults aged over 18 which were equally split between men and women. They initially asked how much time they spent shopping for clothes each month, most of the female respondents (26%) said that they spent on average about 3-6 hours shopping in stores, whilst most of the male respondents (46%) said they spent on average 1-2 hrs clothes shopping per month in store.

Investigating shopping habits further, they then asked the participants how important technological changes in the way we shop were to them. Most of those taking part (43%) agreed that they are ‘very important’.

My Voucher Codes then asked everyone taking part to look ahead 10 years into the future to see where they felt technology would take us. They could choose from an extensive list of technological changes to the way we will shop in store. The answers below are the most popular split between women and men:


  • Personalised holog­raphic manne­quins – 25%
  • Geo-targeted discounts & voucher codes – 25%
  • Virtual stores with touch­screens – 23%
  • Self-service contactless payment – 20%
  • Social media connected changing room – 8%


  • Self-service contactless payment – 27%
  • Virtual stores with touch­screens – 24%
  • Perso­nalised holographic manne­quins – 21%
  • Geo-targeted discounts & voucher codes – 19%
  • Social media connected changing room – 9%

To highlight the results from the study My Voucher Codes created a concept image to show these popular features of future shopping.

Mark Pearson founder of MyVoucherCodes made the following comment on the image created alongside the research:

“With this research we wanted to find out exactly how we could be shopping in the future and what technological advances Britons would like to make it a better and faster experience. Over the last few years we have seen technology change the way we do everyday tasks and looking ahead, the way we shop for clothes will no doubt change considerably.”

He added:

“One thing for sure is that we know that mobile technology will have a huge impact, it already is doing. The way we use newer technologies will no doubt change the way we shop. It might seem scary at first but eventually, like all new technologies, it will soon become the norm quicker than we think. Many of the ideas and concepts are already available in some form or another and others will no doubt be available within the next decade if not the next five years.”