Any digital marketer worth their salt will always include a social media campaign within a digital marketing strategy for their clients. Social media gives businesses access to hundreds of thousands of people who are actively on their social media accounts throughout the day. Checking social media is so easy for people to do form their phones and tablets and this is the market that you are entering into when you launch a social media campaign.

One social media channel which has proved to be the most successful when it comes to a cycle media campaign is Facebook and today we are going to talk a little about how you can promote your brand on this channel. We spoke with Blake Rubin Facebook genius to find out more.

Content is Key

The best way in which you can promote your brand on Facebook is to provide quality and regular content on your page. Remember that people are looking for value on these sites, they are not on their so that they can become victims of promotion and in a world with so much advertising, consumers have become wise to the ways that marketing companies try to get them on the hook. There is nothing wrong with promoting yourself on social media, as long as you are actually providing your fans and followers with something that is funny, cutting, informative, shocking or any other way in which you can offer them value.

Engagement for Trust

Advertising on social media is pretty easy to do and because of this reason there is a huge amount of businesses and individuals who are all fighting to be recognised and gain the trust of the consumer. In order to best gain the trust of your targeted consumer, the best way is to reach out and engage with them. This adds a human element to what you are doing and it also helps customers to really begin to trust you and, as a result, your brand. When people comment on your posts, make sure you reply, when others share your stuff give them a shout out. Whatever you need to do in order to engage with those who have taken the time to engage with you, ensure that you do it.

Paying Money

Facebook is a for profit business and one of the ways in which they can make money is to sell marketing in-house. You will often be given the option to boost a post of yours so that it reaches a wider following and when you select this option, you can target what types of people will see your posts. This is a vital tool in your marketing campaign and I would recommend that you use the in-house marketing to reach the level of people that you wish. Facebook are known for clamping down on the reach that your post receives and with some small investment, you can take your posts to the masses.

Why not try out these tips on your Facebook page to see if you can gain the exposure that you want for your brand or business.