In an ever-crowded marketplace it’s often difficult to stand out and get your brand noticed, especially on social media. Fortunately, there are many tricks and hacks which you can do to ensure that your brand is noticed on social media. Whether you are using an influencer or preforming the campaign through your own social media channels these tricks will ensure a great return on investment for your campaign and leave you with great conversion rates. Here are 4 ways which you can promote your brand online and ensure you are seen:

Run a competition – running a video contest for Facebook, Instagram or Twitter is simple using one of the new competition tools. These tools will allow you to effectively manage and promote your competition. A competition run through either a social media influencer or your own channels will help you to build significant levels of buzz around your brand and will help you to drive traffic to your website and sales funnel. Social media communities are great places to run competitions because they attract those with specific interests.

Be useful and make content– Your company will be expert in something, share your knowledge with the world and be rewarded with higher conversion rates and shareable content. How to videos on your topic and video content in general is particularly useful because it shows your skills off become the client even works with you, effectively being a virtual touch point. Many companies integrate high quality knowledge content into their sales pipelines.

Be present – Always post content to your social media channels and make sure effort goes into it. While it might not seem important, social media pages are often what clients look at while researching your company. It’s good practice to have fresh and lively content on these pages to ensure that you look professional.

Engage with your community – Effective social media marketers seek to cultivate a community based around your company. If you are to get good returns from your marketing, seek to build a strong community around your brand. This can be achieved through a mixture of being useful and being present. An engaged community will buy your products more often and might even give you helpful suggestions on how your products can be improved.

There are many other ways to promote your brand on social media but having effective strategies for your campaigns is important if you wish to be effective. Think about what you are seeking to achieve, this will have a big impact on which method you select to promote your brand on social media. Promoting yourself on social media can often be a great way to achieve a low ROI and gain many new customers but without a good strategy it can often be unsuccessful. Use these tips and your next campaign will be a success, good luck.