As you market your company and brand, your focus should be on fulfilling your customers’ current and future needs, where possible to predict. Your sales approach is impacted by your marketing approach, so cooperation and communication among your team members are crucial. Everyone in your organization should own the marketing campaign.

Marketing is a crucial aspect of an enterprise and needs research, planning, time, and financing to succeed.  Here’s how to grow your business by linking your POS system to your email marketing software using several simple tactics.

How to Get the Most out of Email Marketing Integration

POS systems are capable of amassing exponential volumes of data. The logical question arises: what do I do with all that data? A large number of small business owners opt to use an email marketing service provider (EMSP) to manage the data collected by their POS. There are three basic components of email marketing software that you need to grasp to get the most out of integrating email marketing at the point of sale – campaigns, lists, and reports.

Here’s how to create and manage these three components.

Customizing and Implementing Email Campaigns

Customization and automation features make it easy to send emails, newsletters, and other materials to your customers. To avoid excessiveness, don’t forget to use specifics to drive campaign focus.

Keep track of customer purchase history and buying habits at the POS and redeem and track coupons and discounts offered through email campaigns.

POS systems make using an EMSP easier by saving you time with ready templates. You can create a custom one or use a standard one and make as many as you need. To automate campaign timing and audience, create or use pre-determined workflows.

Creating and Managing a List of Subscribers

When using an EMSP, creating subscriber lists has never been easier. All you need to do is sync the customer’s POS interaction and collect the data. Now, your subscriber list is at your fingertips.

At the POS, use the information collected from deliveries and emailed receipts to create new subscribers. To keep track of individual contact preferences, add notes to new and existing contacts. Sync existing contacts from any apps you use and from your Clover Point of Sale . Try EMSPs like MailChimp if you have multiple apps to sync to. Such providers integrate with hundreds of apps.

The next step is to embed a customizable, auto-generated form for signing up wherever you have an existing web presence. Above all, you have the peace of mind knowing that the EMSP takes care of the “unsubscribe” functions for you.

Detailed Reporting Features

With the use of reporting features, you can gain insight into the most effective ways to reach customers.

• Integrate reports across platforms to see which campaigns correlate with higher sales
• Reports such as, “Sales by Hour” help dictate the content of campaigns and special offers
• Using the EMSP
• Subscriber Profiles provide information about the most engaged customers
• Open and click rates show which content is most viewed and where
• View the distribution of subscribers across email platforms to optimize formatting

Affiliate Marketing

One very popular form of marketing is affiliate marketing, a performance-based approach. It involves a business paying one or more affiliates for each customer or visitor the affiliate has attracted. Affiliate marketing has four components. These are the brand or dealer, the customer, the publisher or exhibitor, and the network itself. In fact, the market has become more complex. At the moment other players, such as third party vendors and super affiliates, are available.

Affiliate marketing is not unlike other internet marketing methods because affiliates often resort to standard advertising techniques. Among these are email marketing, organic search engine optimization (SEO), content marketing, and display advertising.

Services offered by a partner or publication of product reviews are among the less traditional techniques. It is often claimed that affiliates are a company’s extended distribution organization, but there is more to the term ‘affiliate marketing’. Going beyond that, there are some differences between the two, such as the fact that one of these refers to the fact that affiliate marketers have little or no impact on a possibility in the conversion process after the potential customer has reached the advertised website. Advertiser sellers can control and manage the process to the point where the customer buys something or signs a contract.

Develop a Link Building Plan

It’s necessary to develop a link building plan with specific tactics to take your products to the top. These include guest contributions and influencer marketing. You should use these tactics to increase your chances of success.

To gain market share, you must first sell your product for a low price. With a low barrier to entry, a lot of people will shop early and leave ratings that you will use in the future to increase your revenue.

Guest posts on websites will get you followers and bring them to your company. In addition you get a part of the authority of your customers for your brand. You can use customer information and purchase history from your POS system to establish customer segments such as loyalty card members, VIPs, or purchasers of specific products. You can then use this information to target your email campaigns to customer needs and preferences.

Connect With Clients

Welcome new customers, tell old ones you miss them, send birthday offers. With a reliable POS system, you can set up the email marketing campaign one time and one time only. Going forward, it will be sent out automatically.

No More Manual Email Importing

With the integration to a reliable POS system, you only have one set of customer data. Any customer added at the point of sale is also added to your email address list in the system automatically.

 Sales Returns

You can not only view who is clicking on or opening your emails, but also see the sales being driven by your campaigns. Thanks to robust campaign reporting, the true ROI of your emails becomes evident at a glance.