Relationships with your customers should always be your prized possession, but sometimes that relationship can seem to dwindle over time. With much of our correspondence and marketing these days dependent upon email, those relationships can become harder to hold onto, but with these simple ideas, you can fix those relationships with email subscribers and make them better than ever.

Personalize the Email

This may be a bit tricky if your subscriber list is quite long, but people often respond better to more personalized emails. Use their specific name within the title and it is perfectly ok to let them know that you have missed them. Give the email subscriber the opportunity to have exclusive offers that others will not have access to. It will let them know you care about their business.

Ask Questions

It is important to remember that people love to give their opinions and asking for those opinions will let your subscribers know you’re paying attention to them. Ask them how they believe that you could improve upon your service. You will gain their attention and access to a plethora or new improvement options that you may have not thought about previously.

Have Valuable Content

One of the greatest benefits of email marketing is the fact that you are able to get creative. You do not have to send the same content to every subscriber and to get your stagnant subscribers back on track, send out your most valuable content directly to them. This is another way to let them know you care and that extra content may entice them to come back to you

Try for the Weekends

Some people are still under the impression that work only happens 5 days a week, but if you are working to rebuild relationships with your email recipients, there is no time to rest. Remember, your recipients may be quite busy throughout the week and simply unable to devote the time to checking each and every email. By taking the time to send out emails on the weekends, you may in fact catch them at a time where they are a bit more relaxed and receptive to your email marketing.

Simply Shorten Your Emails

People are busy and it is important to remember this at all times when sending out emails. Long subject lines with a lot of information tend to turn busy people away from reading the article. The subject line should be engaging and be able to get the point across in less than seven words. If you have a long list of inactive subscribers, it may be your subject line to blame.

Email marketing is one of the most profitable aspects of business these days. Just because you have a list of inactive subscribers should not get you down. Every business has a list, but it is all about how you respond to those people that will increase your potential for new sales and having devoted subscribers.