If you are looking to use the internet in order to boost your brand, business or product, you have many different options available to you which can offer varying levels of success. Digital marketing has completely changed the face of marketing and you can now access millions of people through the use of the internet. I spoke with a good friend of mine and marketing genius Jack Bonner in order to find out which are the most effective strategies when it comes to digital marketing. The general consensus is that you should have a strategy which features many different forms of marketing and here are the ones that you should be considering in order to best promote your product.

Social Media

This is the one marketing medium which can put you in front of the most people at one time and when done right, it can take your product or your business to the next level. Social media is used by hundreds of millions of people throughout the world and if you can identify your target market, you can use the likes of Facebook and Instagram to promote your product to the people that are looking to buy it. Social media campaigns are not always easy and because any Tom, Dick or Harry could do them, you will need to be highly creative in order to get the engagement that you are after.

Email Marketing

The click-through rate on a email ad campaigns is far lower than it used to be but that is no reason why you shouldn’t involve email marketing as part of your overall strategy. The key to this is to get a mailing list which features your target market and once you have this you can offer them great promotions and show off your product. Email marketing is cheap to implement and even if you only make a handful of sales, the return on investment will still be very strong.

Search Engine Optimisation

SEO will play a huge role when it comes to how many units of your product that you will sell and you should absolutely make sure that you have tapped into this marketing strategy. SEO seeks to improve your position on the search engines when a client searches for a particular set of keywords. If you appear on pages 1 or 2 of the search engine then you are likely to get some people to your site so that they can see the product, unfortunately very few people look beyond page 2 so if you fall below there, you will not be found by the consumer. Search engine optimisation is the best way to show off your product to new clients and without it you could be leaving a great deal of money on the table, money which could be going in your competitor’s pockets.

At the very least, your digital marketing campaign should feature these three strategies.