The right video conferencing tools can revolutionize the way you operate your business. Read on to see how:

Sales

• Training your sales team doesn’t have to mean frequent trips to all your locations. You can use video meetings and conferences to conduct those trainings. That’s an easy fix to a problem that has long plagued huge companies with geographical dispersed branches. Instead of spending money on bringing employees to HQ or sending your training manager to all those locations—the amount of time wasted on travel alone eats up a lot of productivity—you can have your training managers carry out those duties from their desks or your conference rooms. That’s an excellent way to save on time and travel costs, says Lifewire.

• Reaching out to clients through impersonal emails, newsletters and calls aren’t going to put your brand and business front and center of the market. With video calls, though, you can significantly raise engagement and improve consumer interest. That’s because the face to face interaction of video calls brings connectivity to another level, one that’s more personal and engaging to consumers.

• You probably have specialists who are excellent at handling specific tasks. If someone from another department or team from another branch needs help, it can be tough for your specialists to respond or assist unless they see the situation for themselves. That could be tedious to explain on email. Video calls, though, make it easy for your specialists to assess the situation and offer practical help, much-needed tips and advice. That way, both parties don’t have to waste time on travel. A simple video call can help them get down to business as soon as they can, ensuring a speedy resolution.

• You can use video calls to make a pitch as well, says Small Business Bonfire. Face to face communication is much more effective when you want to close a deal. Gestures, expressions and body language all make it easy for you to read your client and choose which way to go. That kind of insight is crucial. The last thing you want to do is apply unseemly pressure on a client. If the signs are right, though, then you know if your client is already halfway to saying yes and a little nudge will be all that’s needed to seal the deal.

Marketing

• Video is much more shareable than blocks of text. Given the growth in video consumption over the last few years, it’s safe to say that more and more companies will be seeing the value and the many possibilities that lie in sharing creative content through video.

• If your teams are working on marketing campaigns, video calls can help them get in touch with members of their focus discussion groups or conduct market surveys online through video in a way that’s easy, simple and convenient.

• Video conferences have a much more expansive reach. If you want to grow your consumer base, conducting video conferences can easily get your brand and business the level and quality of exposure it needs.

• You won’t have to spend millions you don’t have in advertising costs. With video solutions like Facebook live, you can put together videos that can easily reach your target audience anywhere in the globe. You won’t have to spend a lot on TV ads simply because you want to grab a bigger portion of the consumer pie.

Training

• Employee training is a huge expense for many companies. By using BlueJeans video conference apps, you can easily do away with a number of complications. For instance, staff would no longer need to travel to HQ for the training and support they need. Trainings done over video can easily supplant that.

• Trainers will now have an easier time doing one-on-one training sessions through video. For one, trainers no longer need to spend time on travel. By eliminating travel from their schedule, they now have more time to devote to training talents. Second, trainers can easily fit in those trainings into their schedule simply because video calls take up less time. With the right online meeting tools, trainers can easily do more in a day than they have in the past.

• Need to train a ton of employees? With video conferences, it’s now easier than ever to train large groups of talents by batches. Video conferencing settings allow for as much as hundreds, if not a thousand people, to be in on a single session. That’s a lot and could help you cover so much ground with new hires. With a video conferencing tool you can trust, pulling this feat off should be easy and stress-free.

An excellent video conferencing solution can change the way you do your business in the best way possible. If you want to start bringing your operations to a new level of efficiency, convenience and cost-savings, this is one app you’ll need.